Special promotions assistance progress IHOP sales – Atlanta Journal Constitution

Atlanta Business News 2:50 p.m. Tuesday, Mar 1, 2011

By Jeremiah McWilliams

The Atlanta Journal-Constitution

Pancake purveyor IHOP has movement in 2011 as good as is putting a severe grill sourroundings during a back of it, a chain’s boss told a AJC.

In a write interview, Jean Birch pronounced IHOP has “weathered this charge improved than most.” The cooking shred is flourishing as good as IHOP is carrying a little success touting low-calorie options.

Sales during IHOP restaurants open during slightest a year rose 1.1 percent in a fourth entertain in a U.S. The alleviation was essentially due to a limited-time suggest Fall Festival, as good as a graduation of Trick or Treat All-You-Can-Eat Pancakes. Higher normal spending helped equivalent a decrease in guest traffic.

IHOP is enlivening some-more of a franchisees to stay open around a time to contest with Waffle House as good as alternative all-night establishments. About two-thirds of a company’s restaurants stay open twenty-four hours a day.

“Typically, there’s utterly a bit of commercial operation to be had overnight,” pronounced Birch, who was in Atlanta to applaud National Pancake Day upon Tuesday. During a day, IHOP offering a giveaway reduced smoke-stack of pancakes to guest as good as speedy them to present to Children’s Miracle Network Hospitals as good as alternative internal charities.

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